The world’s gaming community is gearing up for ICE Totally Gaming, one of the major highlights on the industry’s calendar, to be held at London’s Earl’s Court Exhibition Centre between January 24 and 26.

More than 20,000 gaming industry professionals from 120 countries, including Malta, will attend, and 444 exhibitors from 52 countries will have booths. An estimated 5,000 products will be launched at the event.

Besides the ICE Totally Gaming exhibition, for which attendance is free of charge, eight conferences will be held, including the International Casino Conference.

Seven other conference have separate themes: ‘Combating cybercrime in gaming’, the ‘World regulatory briefing’, ‘Multi-channel lottery’, ‘Integrating offline and online gaming’, ‘Customer relationship management, retention’, ‘mobile gaming’, and ‘monetising social in gaming’.

The illustrious speaker line-up features thought leaders from Google, Sportingbet, Betfair, the European Parliament, Las Vegas Sands, Camelot Group, and Virgin Games.

Participants will be able to mix and match from the eight conferences and more than 60 sessions or choose to attend only one conference. The programme offers in-depth focus on aspects as diverse as risk management and cybercrime detection, evaluating the latest trends in mobile and social gaming, customer relationship management and converging worlds of online and offline gaming.

More information is available at www.icetotallygaming.com.

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