An innovative new IT solution to provide event organisers with streamlined, professional assistance for large groups has been launched on the market by Mercator, the IT division of the Emirates Group.

The system, named VECTOR, simplifies the highly complex business of event management at a stroke, giving event organisers a sharper competitive edge.

Already successfully in service with Arabian Adventures, Emirates' own destination management company, VECTOR was designed by people who actually tackle the challenges of event management, so it is tailored precisely to their needs.

Arabian Adventures general manager Frederic Bardin said: "Our clients aren't interested in excuses. They expect us to perform consistently, and flawlessly, each and every time.

"VECTOR offers unrivalled flexibility, addresses clients' individual needs so they are handled confidently and effectively, and produces real cost benefits. It meets the exacting standards of our industry and gives a whole new meaning to destination management."

VECTOR automates the entire process, from pre-booking bid documents and quotations, designing creative events and programmes, and continuing to manage the job right through to post-event billing and administration.

Among its financial benefits are faster billing and accurate tracking of accounts payable, and cutting right down on costly mistakes and compensation claims.

The director of IT at Mercator, Hugh Pride, said: "This imaginative solution gives destination management companies the ability to deliver world class service, strengthening relationships, generating repeat business, and boosting the bottom line."

The Emirates Group is the leading supplier of IT-based airline systems, with software development teams in Dubai, India and Sri Lanka, and extends the multiple benefits of e-commerce to the air cargo industry.

In Malta, Emirates Airline operates flights three times a week from Dubai to Malta: on Tuesdays, Thursdays and Sundays on the new Airbus A330-200.