Emirates Airline has launched its worldwide advertising campaign to mark its official partner status of the 2006 FIFA World Cup.

Based on Emirates' hugely successful and award-winning Keep Discovering campaign, the advertisements speak the language of the fans and the passion of football in an international and global context.

Emirates' sponsorship of the 2006 FIFA World Cup is a major part of the airline's ongoing marketing focus of using sports sponsorship as a way to reach its passengers.

The multi-million dollar campaign comprises TV, cinema, print, outdoor and online advertising, tapping into the passion for football.

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