Vodafone foundations have agreed with Vodafone operating companies worldwide to initiate an emergency SMS fundraising programme called Vodafone< Red Alert. The programme will enable Vodafone employees and the public to donate via SMS in response to disasters and emergencies.
During the recent Haiti earthquake, in a short space of time, SMS fundraising raised large amounts of money for Haiti. Red Cross Malta, in collaboration with Vodafone Malta Foundation, managed to raise €15,000.
Albania, Australia, Czech Republic, Democratic Republic of Congo, Egypt, Fiji, Germany, Ghana, Hungary, Italy, Malta, Netherlands, New Zealand, Portugal, Qatar, Romania, South Africa, Spain, Tanzania, Turkey and UK have agreed to operate the alert programme.