A condom commercial starring a sultry Pakistani model has been banned after the country's media watchdog received hundreds of complaints that the ad was too racy.

Mohammad Saleem, a senior regulatory official, said the ad violated the agency's code of conduct.

The commercial shows a Pakistani couple wondering why their neighbour's new bride, played by model Mathira Mohammed, is working so hard to keep her husband happy.

In response, the neighbour smiles and holds up a pack of condoms made by Josh, which means excitement in Urdu

He says: "Bring Josh into your life."

Some Pakistanis complain the country is growing more conservative as hard-line versions of Islam take hold.

The decision to ban the commercial comes as Pakistan grapples with a rapidly growing population of 180 million.

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