The Sense Group (TSG) has launched a summer campaign against excessive drinking of alcohol.

The campaign focuses on the the short-term and long-term effects alcohol abuse might lead to.

"One should always think straight, be fully aware of how much is too much and think of both the immediate and morning after consequences," the group said.

TSG’s Director General, Ray Grech, said: “The point we seek to make is that its pays no one to go over the top with alcohol consumption. Binge drinking is a dangerous activity, which more often than not goes unrecognised. Besides other complications, people who binge drink on a regular basis could be risking serious damage to their brains now and increasing memory loss later on in life.”

This campaign forms part of the 2013 action plan www.drinkawaremalta.com