The official launch of the new outlet at the C. Fino & Sons showroom is another landmark in the company's prestigious history, it said in a statement last week.
"Fino Lifestyle Home Ideas is a testimony of change and evidence that C. Fino & Sons is seeking to expand its horizon beyond the furniture industry," the statement said.
"The compliment that Fino Lifestyle will offer the furniture core business of C. Fino & Sons is undoubtedly a move towards a 'complete home' service to current and potential clients." This completely new retail dimension brought about a new look to the Fino showroom.
"Fino Lifestyle is a further important step in the decade-long transition of our organisation from the traditional production-driven type that it was in the first 60 years of its existence to the customer-driven retail-oriented organisation that we are proud to be now," C. Fino & Sons chairman Alfred Mifsud said.
"At Fino one thing has not changed over the long decades of our existence. Our passion for quality and therefore we count as our target clients those who share this passion. Those who appreciate that buying furniture and now furnishing the home is not just an ordinary purchase but is an experience that becomes a signature tune with friends and family regarding the attitude to life and the quality of their lifestyle."
The launch night last week was attended by interior designers and architects, top clients, the local media and friends. The guests were entertained by a local jazz quartet. The night also gave local artist Pawlu Grech a chance to showcase his talent with a selection of exquisite paintings.
Local chefs Alex Mattei and Nick Camilleri Preziosi delighted the guests with an ensemble of sushi and deliciously original canapés. Roche Mazet French wine was courteously provided by Cleland & Souchet.
Fino Lifestyle is a shop 'n' shop concept store purveying home ideas and furnishings which include: deBuyer, a top French brand of pots, pans and utensils; Bassetti, the renowned Italian brand that produces bed linen, table linen and towels; Zucchi, Italian bed and bath linen; Chase Erwin, a classy English brand of silks and fabrics; Romo, a top English fabrics brand; Sharda, carpet producers; Ligne Roset, high-end French designers of quality dinner sets and accessories; Guy Degrenne, classy French table and glassware; Mikasa, a leader in dinnerware, crystal, stemware and decorative accessories; and La Mediterranea for giftware and accessories.
Also available are an array of replica paintings and a selection of fine wines.