Global Capital plc's financial services division has launched a revamped logo to give it a distinct identity as 'the insurance specialist' in Malta.

The new identity presents a simpler and more recognisable face for the group's financial services division.

Through the re-designed sphere, the revamped logo seeks to promote a more focused business line on savings and protection, while retaining a modern typeface.

The phrase 'Together through life', which has become synonymous with Global Capital, has been retained.

From today, Global Capital plc's financial services division will evolve into a specialised insurance provider for life, health and other general insurance requirements. The evolved identity and focus leverage the legacy of Bupa and Global Capital Life Insurance Ltd that have been operating in Malta for 40 years.

The results of a revitalisation plan implemented by the group throughout 2009 has produced a leaner back-office structure and a stronger sales and customer care front office resulting in a stronger group performance as announced in the group's preliminary financial results for 2009. The group reversed most of its 2008 losses while registering a profit before tax of €1,980,969 for Global Capital Life Insurance Ltd.

The re-structuring exercise will create a clear distinction between different entities and highlights the strong base of over 50,000 clients who already make use of insurance services offered by Global Capital.