Joseph Muscat, as I have had occasion to point out, is quite a one for getting down with the youths. This means that he has to campaign in sound-bites and tweet-sized chunks, because otherwise, he'll lose their attention, given that the poor lambs have the attention-span of a ADD-afflicted mosquito.

This is rather handy for Muscat, because when you don't, actually, have policies, it's easier to fit what you have to say into 140-characters or less and there's not much of a chance that anyone will be able to argue with you. He's getting a double-whammy, that way: putting his ideas (if I may grace them with the description) before a good batch of voters and being able to avoid having to put flesh on the bones, because it's just so boring.

So when Muscat says that the upcoming Local Council elections are going to be really difficult for Labour, those of us who have half a brain are gob-smacked at his chutzpah while the rest, the ones who swallow everything Labour puts out without even batting an eyelid, are primed to greet what will be a pretty resounding Labour victory as it if was the Second Coming.

Because make no mistake about it, it will be an easy one for them. To start with, they're playing home in many cases and to be going on with, non-General Elections always see the Government getting spanked.

And in keeping with his "Oh look, a bandwagon, all aboard" tag-line, Muscat gave us another little slogan, this time about how he will stop ACTA when he's elected, hero that he is. He doesn't bother to explain why (he needn't, all he needs to know is that people are against it) and nor does he bother to explain how he will defy the EU and stop whatever might have been adopted by the time he's got his little legs under the PM's desk.

As long as the sound-bite is a good one, why bother with facts?