Koleston has launched a revolution in home hair-care colour with its Colour Intense Foam, a powerful combination of highquality colour and an application process that ensures complete coverage every time.

Colouring at home has now been made easier than ever. Mixing Koleston Colour Intense Foam is intuitive – just three shakes, foam and indulge. When squeezed, the specially-designed bottle creates and dispenses foam that is six times the volume of a typical crème, applying intense colour even to very long hair. It is easy to apply with fingertips or even comb through.

While hair colourants have traditionally been in liquid or crème form, foam is the ideal medium as it combines the best properties of solids, liquids and gases. Foam behaves like a solid when resting, keeping the product from dripping through fingers or from the head for a no-mess application. When moving, foam acts like a liquid, making it easy to spread.

Once applied, the foam is drawn through the hair by capillary action and delivers colour to the core. The result is up to eight weeks of rich colour. The process is designed to make it easier to apply hair colour on yourself whenever you wish, without needing someone to help or to check hard-to-reach areas.

Like traditional colourants, when Koleston Colour Intense Foam is mixed, it remains in liquid form. Foam is only produced when the bottle is squeezed. The bottle has been custom-designed and underwent over 100 alterations to guarantee control of the foam and to ensure even foam consistency throughout the colouring process.

The Koleston Colour Intense Foam is being sold in leading pharmacies, perfumeries and supermarkets. For local trade enquiries, call VJ Salomone (Marketing) on 8007 2387.