Lapping up the triumphs on the track go hand in hand with lapping up the food in the arenas... this is what to expect at the Olympics if you want teacakes
Sports fans will pay £2.10 (€2.60) for a toasted teacake, £2.30 (€2.88) for a 500ml bottle of Coca-Cola and £4.20 (€5) for a 330ml bottle of Heineken at the London 2012 Games.
The price of cod and chips will start from £8 (€10) while anyone who wants a tipple will have to pay £4.80 (€6) for an 18.7cl serving of London 2012 red wine.
Spectators who fancy a curry will find a lamb rogan josh served with pilaf or saffron rice available for £8.50 (€10.65).
London 2012 organisers, who are gearing up to serve 14 million meals across 40 locations during the Games, revealed a sample menu of what spectators can expect to eat.
London 2012 chief executive Paul Deighton said: “We have gone to great lengths to find top quality, tasty food that celebrates the best of Britain.
“We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street.”
British food plus the heritage and diversity of regional products are the main themes of the food being made available.
But the food is aimed at reflecting the multicultural mix of flavours and grub enjoyed across the UK, including everything from Italian dishes to Indian curries, seafood to salad and wraps, as well as classic favourites such as fish and chips and pie and mash.
Regional products and recipes could be found in lamb from Wales, charcuterie from Perthshire and sourdough bread from the east London borough of Tower Hamlets made in a traditional brick oven lined with peat from the Thames, according to London 2012.
In total, 1.2 million meals will be served to athletes, comprising 1,300 different dishes.
Spectators will be able to pick from more than 800 food concessions featuring more than 150 dishes.
A family of four should be able to buy food and drinks for under £40, according to London 2012.
Strong efforts have also been made to ensure that all food has been sourced to high environmental, ethical and animal welfare standards, they added.
Mr Deighton said: “We are proud that the catering industry has been quick to adopt the standards of our food vision, leaving a stronger and sustainable industry as a legacy of the Games.”
London 2012 sponsors Coca-Cola, McDonald’s, Cadbury Nature Valley and Heineken will be supplying food and drink and will provide the only branded products on sale.
McDonald’s will have four restaurants at Olympic venues.
These will be based at the athletes’ village, the main press centre and two in the Olympic Park for spectators.
All soft drinks and mineral water will be provided by Coca-Cola, including Innocent smoothies and juices, and 75 per cent of the drinks Coca-Cola expects to sell at the Games will be water, juice or sugar-free.
Free drinking water will be provided at all venues.
There are also 23,900 athletes and team officials to feed. They are set to eat 1.2 million meals, made up of 1,300 different types of dishes.
The athletes’ dining hall is being built to cater for 5,000 and is split into four zones featuring British, European, Mediterranean, African and Caribbean dishes plus special diets such as halal, kosher, low salt and allergens.
On the busiest day of the Games, more than 65,000 meals will be served to athletes.
Some of the food and prices on offer include:
• Porridge and maple syrup, made with UK oats and milk – £2.20
• Toasted tea cakes, with Yorkshire butter – £2.10
• Carrot and cucumber sticks with red pesto hummus – £2.50
• Six jerk Red Tractor-assured chick-en wings – £3.50
• Red Leicester British cheese with British apple chutney and farm-assured lettuce on Oxfordshire bread – £3.80
• Jacket potato with Dingley Dell bacon and Freedom Foods chicken in a herb mayonnaise, served with rocket and watercress salad – £5.80
• Pole and line-caught tuna and sweet potato British salad – £5.90
• Freshly-carved Dingley Dell hog-roasted Red Tractor pork, served in Oxfordshire cross hatched bread roll with mixed leaf salad and assorted accompaniments – £6.50
• Grilled Red Tractor chicken burrito – £6.50
• Penne pasta Red Tractor chicken and mushroom white sauce – £6.50
• Lamb rogan josh served with pilaf or saffron rice – £8.50
• Thin-crust stone-baked 10in pizza with spicy pepperoni, spicy beef, basil and oregano – £7.50
• Farm-assured Scotch beef with Long Clawson Stilton pie, Irish mashed potato with Red Tractor cream and British butter and onion gravy – £8
• Cod and chips – from £8
• Singapore noodle, stir-fried egg noodle, chicken, prawns, char sui pork, chilli and shredded peppers in a hoi sin dressing – £8.50
• Bottled water – £1.60
• Fairtrade tea from £2
• Fairtrade coffee from £2.60
• 500ml bottle of Coca Cola – £2.30
• 330ml bottle of Heineken – £4.20
• London 2012 red wine 18.7cl – £4.80