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New Look has launched a new collection for women.

Inspired by the Wild West, the pagan cowgirl embodies a feminine take on the theme. Denim is heavily referenced throughout, while dusty floral prints sit alongside suede textures to create a rustic, authentic feel.

Colours are subtle, soft and warm. Dusky pinks, sage greens and burnished browns are all used with a richness and depth adding that homestead feel.

Soft pastel table-cloth checks sit with intricate embroidery patterns and are complemented by chambrays and distressed denim. Crochet is used to highlight and add a flirty edge to anything from tiered skirts to denim hotpants or a knee-length shift.

Delicate sheer skirts are toughened up with knotted shirts, again in denims, chambrays and worn-ankle boots. The ditsy print is a Western style essential and adds prairie chic to floor-length skirts and cropped tops.