Carlsberg Group has launched a new brand proposition for its flagship Carlsberg brand, which is supported by a range of new marketing initiatives and innovations across more than 140 markets.

Carlsberg’s visual identity has been updated and modernised. However, the core elements remain the same and are still as recognisable as ever, according to the company.

While the logo, designed by top Danish designer Thorvald Bindesbøll in 1904, will remain the same, the launch of the ‘Profile’ bottle aims to deliver a far more iconic and consistent look and feel to Carlsberg’s packaging around the globe.

In Malta, Carlsberg is brewedand packaged by Simonds Farsons Cisk plc. To support the global relaunch of Carlsberg, several promotions will be held in bars over the next few months.

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