Icon has been selected as a key strategic supplier to deploy a number of web-applications for Luxembourg’s main airport, which is ranked as Europe’s fifth-busiest in terms of cargo tonnage.
The project is a digital transformation that will provide a personalised user experience to customers. A mobile app is also being developed to provide a seamless user-journey across all devices.
By leveraging big data techniques, Icon will enable the airport to offer timely, relevant and personalised information to users based on micro-location, profile and activity. This will be provided through a bespoke technical platform that promotes the airport’s brand identity and offers services that are welcoming and useful.
Icon director Gege Gatt said: “We’re extremely privileged to be working on this assignment for one of Europe’s best airports.
“Icon’s deliverables are technologies that help reshape the airport’s differentiation and performance. Embracing the strategic importance of the web and viewing it as a crucial competitive advantage is a key to the success that has been achieved by Luxembourg’s Airport in recent years.”
Icon is offering integrated solutions based on in-depth research of the latest digital trends in aviation. Comprehensive analysis of the current website and user-research have already been undertaken.
Focus has been placed on the user-experience and the new, fully responsive portal that will offer innovative features such as an updated arrivals and departures widget, a flight radar to track any flight, interactive maps of the airport expediting user paths and real-time parking management including the option to pre-book parking spaces.
A mobile application will extend this functionality to an increasingly ‘on the go’ audience which will benefit from free, fast broadband Wi-Fi within the airport premises. Digital marketing initiatives have been undertaken to optimise the new site’s content while creating a friendly tone of voixe, in keeping with Luxembourg’s brand image.