Cisco has announced that Videoscape, its comprehensive TV platform for service providers that brings together digital TV and online video content with social media and communications applications, will now help enable new “video in the cloud” services.

Several major video service providers, including Rogers Communications of Canada, YES of Israel and Numéricable of France, have selected Videoscape to deliver their next-generation video services.

The new Videoscape products that will power “video in the cloud” experiences for consumers offer a consistent look-and-feel across devices, no matter where they are. With this new technology, service providers can offer complete “Any Screen TV” capabilities that deliver live video and on-demand video experiences not only to PCs and Macs, but also across iPads, iPhones, and Android devices. These will drive new revenue streams for service providers and exciting new video entertainment experiences for consumers.

Cisco said more content is being stored in the cloud rather than on home devices. Service providers are evaluating ways to send live linear (traditional) and cloud-based, on-demand programming channels to a range of managed and unmanaged IP devices in and out of the home. These include IP set-top boxes, personal computers (PCs), laptops, tablets, gaming consoles, smartphones and Internet-connected TVs.

Videoscape is uniquely designed as an open software-based platform that provides a migration path to an all IP-based video infrastructure, with cloud, network and client components working together to allow video experiences to move, pause and resume across all of these devices.

The company also launched new client technologies, including the Cisco 9800 Series, a first in a new family of multi-screen gateway products. Videoscape Voyager Vantage is a software platform, connecting set-tops to the cloud, that gives service providers what they need to deploy rich user interfaces and electronic programme guides (EPG), provide extensive video on-demand catalogues, and integrate new applications for social media, internet video, content sharing and more.

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