Anchovy Luxury, the superyacht marketing specialist, has been named official film crew for the 2013 Superyacht Cup which takes place in Palma de Mallorca between June 19 and 22.

Now in its 17th year, the Superyacht Cup is the longest running superyacht regatta in Europe and the Mediterranean. The event has become a favourite with owners, friends and captains around the world that visit Palma de Mallorca annually for the four-day Palma regatta.

Famed for its central location and reliable wind conditions in the Bay of Palma, the Superyacht Cup provides an ideal combination of professionally managed racing with a relaxed and fun atmosphere ashore.

“This is a very exciting opportunity for Anchovy Luxury,” partner Benji Borg said. “We strive to take ideas from our clients, nurturing them and transforming them into multimedia masterpieces, with the sole aim of guiding our clients towards their end goal.”

Anchovy Luxury provides a holistic solution for superyacht marketing, in the belief that every luxury yacht is a supermodel in its own right. The company creates stories to share through yacht photography, filming, iPad apps, web development and search engine optimization.

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