Fimbank has partnered with Public Broadcasting Services in an initiative that has seen the broadcast of a series of 30-second video spots, focusing on Malta’s linguistic heritage.

The series of 100 videos, the production of which was also sponsored by the bank, traces the meaning of specific words in Maltese. The words selected for this series, called Kelma Kuljum (A word every day), include those used everyday, as well as others used less frequently.

Fimbank chairman John Grech said: “As a Malta-based institution we feel we owe it to the Maltese to help raise awareness of the Islands’ rich cultural heritage. This consideration has always been a mainstay of our CSR programme. Maltese is recognised as being an essential part of our DNA. Its uniqueness, derived from a mix of semitic and romance influences, is appreciated by linguists worldwide. It is also a reflection of Malta’s long and chequered history, and the country’s strategic location in the Mediterranean.”

Jason Zammit, the bank’s head of marketing and administration, said the video spots, being broadcast five times daily on TVM, have proven popular with Maltese viewers. He thanked those who have collaborated, including PBS as the main partners, as well as Michael Spagnol who acted as the linguistic consultant for the series.

PBS CEO Anton Attard said these short features were an innovative way of promoting a greater appreciation of Malta’s linguistic heritage. “By choosing TVM as the platform for this project, the bank has ensured that this educational campaign gets the highest exposure possible.”