MiuMiu is a brand in love with contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists.

Drawing on Prada’s inspiration, perfumer Daniela Andrier starts with an elegant, sensual and floral lily of the valley, composed of real jasmine, real rose absolute and synthetic green notes.

The soft, fresh scent is set against a deep earth-toned background: the wood and pepper of akigalawood, an extract of patchouli. The surprising combination feels natural and timeless – flower and earth – but the effect created is utterly contemporary.

The MiuMiu bottle is also a contradiction: the sensual, soft blue-pillowed opaque glass – reminiscent of MiuMiu’s signature matelassé – with a white, matte collar that is simultaneously traditional and pop.

Stacy Martin is a singular talent with a playful intelligence and artistic rigour that is the essence of MiuMiu. Shot by renowned photographer Steven Meisel, the advertising campaign for the first fragrance captures Martin’s unique nature: soft, ultra-feminine and a little edgy.

MiuMiu is available at Franks. For trade enquiries, call 2388 2300.