Luxury yacht distributor FL Yachting recently launched a new website featuring a refreshed logo and focused brand message.

The site is minimalist in design, making strong use of the visual rather than text and is easy to navigate. The company has also commissioned a corporate brochure which includes an all new strategy statement.

Combined, these two branding tools explain the company’s brand promise, values and its passion to deliver an excellent service and its aspiration for the sea.

FL Yachting represents Fairline, Jeanneau, Grand Soleil and Prestige. The company also provides yacht maintenance and preservation and resale of used boats.

Fairline’s Targa 45GT is set to be launched later this year and the new Fairline Targa 70GT is on the drawing board.

Following the latest Jeanneau range, with its new five models – the Sun Odysseys 379, 409, 439, 509 and 44DS – the brand has launched its new Prestige range of luxury power boats together with a variety of Cap Camarat speed boats and Merry Fisher sport fishing boats for this season.

Grand Soleil also launched the new performance sailing boat GS39.

For more information, visit www.flyachting.com.

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