Malta Enterprise and the Lotteries and Gaming Authority have joined forces to participate in the 21st edition of the ICE Totally Gaming show, the most comprehensive international gaming exhibition held annually in London.
Held between January 25 and 27, ICE is the only expo that covers the entire spectrum of gaming in all its many forms, attracting around 20,000 industry professionals who gather from all over the world to visit the event.
More than 400 exhibitors from the international betting, bingo, casino, lottery, mobile, online and street gaming sectors showcased their offering within a 20,000 square metre area this year, which also included seven conferences on gaming innovations during the three-day programme.
Local service providers and operators were also present during ICE, some of them also exhibiting their services with a stand.
In fact, more than 50 per cent of the remote gaming exhibition area was occupied by companies operating in Malta exhibiting their services.
ICE provides manufacturers and creators a marketplace for their products and services. It also provides industry professionals direct access to everything that enhances and expands their business by bringing together industry regulators from around the world.
Malta Enterprise, which was participating for the first time, received several enquiries on trade and investment opportunties and fiscal incentives that Malta offers.
“We have joined forces with the Lotteries and Gaming Authority under the ThincMalta umbrella to strengthen our efforts to actively promote trade and investment in Malta,” said Alan Camilleri, ME executive chairman.
As regulator of online gaming operators, the Lotteries and Gaming Authority has been participating for the past seven years.
Reuben Portanier, CEO of LGA, said, “Malta’s presence at this important event was key as it provided industry stakeholders with the opportunity to obtain information from the authority on Malta’s regulatory regime and information on the economic and market structures through ME.”
Maltese High Commissioner in London Joseph Zammit Tabona also attended the exhibition halls and visited the Maltese exhibitors.
He said the new concept that local authorities join forces together to offer services to foreign clients worked well and praised the high standard of the Malta pavilion.
Re/Max Malta also attended the gaming show. Managing director Kevin Buttigieg said, “We have seen the iGaming industry evolve in Malta and have contributed towards its growth.
“Our clients know we support their industry, but now, as exhibitors, we have shown our strong commitment to the industry and its success in Malta.
Re/Max Malta’s iGaming letting specialist Edward Agius said, “Such is our commitment to provide a professional service that our service starts even before the customer arrives in Malta.
“We provide lists of suitable commercial and residential properties to let, organise their hotel accommodation, arrange airport transfers and support them with a staff of 13 real estate associates specialised in various areas and price brackets ready to service our clientele.”
Re/Max Malta has confirmed its participation at next year’s ICE Totally Gaming Exhibition.