Q: Last week, I was shopping at my local supermarket and noticed that quite a few products didn't have a price. Isn't this illegal? What action can be taken?

A: Yes, according to the Price Indication Regulations, all products offered for sale have a clearly indicated price. The price should either be displayed on the product or if there is more than one item of the same kind, size, type or brand, it is enough to put a price on the shelf edge label. Moreover, the price displayed has to be the final price that the consumer has to pay. In case of products sold by weight or volume, the selling price must also show a unit price, that is, the price the product would cost for a given quantity of the product, such as a litre of fruit juice or a kilo of cheese.

Consumers who notice that prices are not indicated as the law stipulates should assert their rights by reporting these traders to the Enforcement Directorate within the Consumer and Competition Division on Freephone 8007 4400.