Staff development and the continuous upskilling of workforce are indispensable tools to increase retention rates and ensure growth in productivity rates. City and Guilds vocational qualifications - recognised in the UK and all over the world - supply the platform for future growth opportunities through development of workplace skills and staff motivation.

City and Guilds has always prided itself on facilitating employee success through its qualifications.

Corporate decision-makers have realised that honing workplace skills has an aggregately positive effect on staff performance: on the one hand employees can adapt newly-acquired skills to making work-based processes more efficient.

But not only that. There is a lot more with which internationally recognised qualifications contribute to employee efficiency: a sense of achievement associated with confidence in self-growth, an assurance of being esteemed by the employer, a realisation of being considered an asset for the company, and a strong awareness of one's role in achieving corporate success. The result: more enthusiastic staff, with a strong devotion to ensuring success and an acute desire to identify themselves with corporate goals.

Learning by doing and the consequent reward of a qualification at the end of the process is - and must be - an inseparable part of work-life. As qualifications have been designed with a unique structure to be delivered at the workplace as well, City and Guilds has united on-the-job performance with work-based learning and reward through certification into a seamless whole.

The old days of rusty grooves at work are over: with international qualifications delivered on the job, City and Guilds has transformed employees' traditional perceptions of the workplace: from the scene of making one's living, the workplace has also become a medium of self-development, an arena for acquiring new skills and internationally recognised qualifications, and therefore a source of confidence, self-esteem and dedication to the employer.

Through City and Guilds work-based qualifications, employees can have assurance that the skills they have developed while working for a company are valuable enough to be externally assessed and therefore have internationally recognised validation. Measuring work-based skills along international benchmarks provided by City and Guilds may radiate a new image of success - of both staff and employer.

It is exactly this philosophy of certifying workplace-based skills development that has ensured social and economic growth in the UK for centuries. The recipe of success needs implementation rather than invention.

For more information on becoming an approved centre call local representatives Intel-act on 7900 7273 or e-mail info@intel-act.com.