Joseph Calleja, opera singer of international fame, and Ira Losco, one of Malta's top pop and rock artistes, have lent their names to HSBC's latest publicity campaign.

"Everyone is discovering just how different the service we offer is. People who are looking for solutions to their own personal banking needs are finding that HSBC is the place to bank," said Brian Tortell, head of marketing.

"So while they might not necessarily bump into Ira Losco or Joseph Calleja, they will definitely be surprised by the level of service we offer."

While offering the traditional banking products, HSBC also offers propositions such as HSBC Premier, which it describes as a new way of banking that provides the exclusive service, global insight and financial tools one needs to explore a wealth of opportunities worldwide.

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