Kinnie has revamped its website www.kinnie.com to bring it in line with the brand's new look and packaging.

"The new website is in line with Kinnie's communication and marketing strategy," said Lara Micallef, brand executive for Kinnie at Simonds Farsons Cisk plc. "As well as a visually enhanced interface, the new-look Kinnie website offers greater export opportunities and we are confident that it will generate more interest in our product overseas."

The website is a veritable source of information on Kinnie's heritage, featuring several black and white adverts from its launch in 1952 to the 1970s, as well as the latest advertising campaigns. The packaging development from 1952 to today is also recorded on the website. The site features current TV commercials as well as its popular cocktail recipes, with several new additions from ITS students and members of the Maltese Bartenders Guild.

A section dedicated entirely to international markets lists the availability of Kinnie outside Malta, namely Australia, the UK, Italy, Germany, Austria, Switzerland and Canada, and offers new opportunities to foreign companies to produce Kinnie under its franchising system. In addition, www.kinnie.com has retained the ever-popular message book, where visitors can post their comments about Kinnie.

To coincide with the re-launch, Kinnie is offering visitors the chance win one of five €50 vouchers in Farsons soft drinks by participating in its online competition.