This year Auto Sales will be 90 years old. It started life when Edward Vincenti Kind began importing an impressive number of products that included cosmetics, ladies’ shoes, household goods, radios and passenger cars. It operated from Republic Street in Valletta and imported and sold worldwide known brands such as GEC, Max Factor, Buick and Chevrolet, both American car brands and the British Austin.
After the end of World War II, Mr Kind made business contact with Daimler-Benz in West Germany and Renault in France. Meanwhile, in 1953 his son, the late Richard Vincenti Kind, who had been trained in the various firms represented by his father, bought all the shares and took over the running of Auto Sales Co.
To celebrate, Auto Sales Ltd., which forms part of the Renmer Group, has prepared a number of activities to be held throughout the year.
During this year the company will be reserving a part of the sale proceeds of each vehicle sold in a special fund. It plans to use the fund to make a donation to an NGO every quarter. The NGOs chosen cover three sectors - those which help people with medical or special needs; those that aim to promote Maltese promising musical talent; and those that work for the preservation of Maltese heritage. In the latter case, the company will be paying for the restoration of a rare and valuable book at the National Library.
During this anniversary year, all customers who register a vehicle of any of the company’s brands will be receiving a small special gift as a token of the company’s appreciation.
As part of the 90th anniversary celebrations, a treasure hunt for the company’s employees will be organised in May. This competition will be run by a group of independent judges and each member of the winning team will receive a prize.
A staff competition will also be held in June and December. The employee with the best initiative and performance will be nominated by all the other company employees and will be rewarded.
A number of people from the company’s principals, Daimler AG and Renault SA, have been invited to attend a reception marking the anniversary that will be held at the company’s premises in Lija on April 10.
The directors publicly thanked the company’s employees, past and present, for their service and dedication as well as numerous customers, principals and business partners who over the years continually expressed their confidence in the company’s products and services, with unwavering loyalty and trust.