Medis Medical Imaging Systems B.V., the leading global provider of software to clinicians, technicians, and researchers for the quantification of cardiovascular images, have selected Anchovy plc as its brand positioning partner for its global markets.

Anchovy’s experience in the medical sphere goes back to the 2015 Volvo Ocean Race where they supported Alvimedica with all brand and digital positioning activations. Anchovy, a long-standing provider of services to the medical industry, has been selected to assist Medis with their brand repositioning in collaboration with a French agency.

Medis is headquartered in the Netherlands and has offices in the UK, Japan and the US providing support towards its growing installed base of customers in more than 40 countries, ranging from GE Healthcare to Fujifilm, Canon Medical Systems and IBM Watson Health.

Anchovy supported Medis through a series of highly specialised thinktanks fuelled by design-thinking principles.

“During the project, the team worked closely with Medis to truly identify the core principles and values that make Medis a global leader in the field,” explained Philip Mercieca, lead designer at Anchovy.

“The principles extracted where then transformed into a modern, forward-thinking brand proposition.”

Linna Lisette Beram, senior manager, sales and business development, Medis, said: “We’re delighted to have selected Amchovy, and the brand repositioning process has allowed us to bring us to the next level.”