“I try not to constrain the wearing of colour to notions of ‘day’ or ‘night’; I want women to be free to choose the effect that suits them,” says Lucia Pica, global creative make-up and colour director for Chanel.

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Increasing extremities of matte introduce a contemporary edge to the luminous colour lexicon of Rouge Allure. Beloved Rouge Allure Velvet lipstick lends its longwearing smoothness to four new matte shades, whose rosy caramels, soft pinks and plums offset powerful eyes.

The Rouge Allure Velvet Extreme lipsticks offer new magnitudes of colour – maximum visual impact without relinquishing creamy luxuriousness. The six colours brazenly match the drama of the eyes in a selection of intense berry, burgundy and orange-reds.

“There’s still comfort, it’s just creamier and the reds are very powerful and  bold,” Pica adds.

Ultimate light absorption completes the vision for the Rouge Allure Collection, courtesy of Rouge Allure Liquid Powder. Its powdery consistency turns upon contact with the lips, guaranteeing lasting comfort and an ultramodern look.

Chanel is locally distributed by Alfred Gera & Sons Ltd.

(Content provided by Alfred Gera & Sons Ltd)

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