Hundreds gathered in the Swedish capital of Stockholm on Saturday with a parade and a barber battle.
A vast array of styles was on display at the World Beard Day event, as a crowd of around 200 gathered for a parade organised by the Swedish chapter of an international beard club called 'Bearded Villains'.
'Bearded Villains' member Kristian Karlsson told Reuters the event was to "celebrate beards from all over the world".
They were later joined by a further 500 attendees to watch barbers battling it out for the title of Sweden's best beard barber.