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Head of Digital Marketing

Are you looking for your next challenge as a Head of Digital Marketing?
 

Main Responsibilities:

  • Leading, managing, training and motivate a team of 10 digital marketing experts
  • Measuring, analysing and reporting on marketing campaigns performance, and assess against goals (ROI and KPIs)
  • Overseeing a budget of over €2m
  • Developing strategic plans for digital marketing to drive website traffic, increase brand awareness and customer engagement and drive sales across channels
  • Ensure we continue to be at the forefront of digital marketing as a central pillar of the company's success
  • Overseeing and contribute to all important online marketing activity such as PPC, content marketing, SEO and all other areas
  • Working closely with sales to coordinate campaigns
  • Identifying trends and insights, and optimize spend and performance based on the insights
  • Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Handling recruitment for team expansion
  • Oversee marketing budget & deliver marketing activity within agreed budget

Skills Required:

  • 10+ years of digital marketing experience
  • 7+ years of team management experience – comprising both project and people management skills as well as strong organisation and communication skills
  • Excellent written and spoken English
  • Proven track record in a data-driven, highly numerate role
  • Self-driven and disciplined, able to motivate others to meet and exceed their goals
  • Team approach
  • Experience in the software or IT industry is not required but will be considered an asset

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