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Digital Marketing Specialist

Castille's is recruiting a digital marketing specialist on behalf of a client, a large software company.

Main responsibilities:

  • Marketing new and existing content through both paid and organic methods
  • Maximizing reach and increasing leads generated
  • Managing ad campaigns on social media and native platforms
  • Optimising campaign effectiveness by performing regular tests of ad collateral
  • Building relationships with influencers, IT bloggers and the like, leveraging new contacts to obtain links, mentions and other opportunities 
  • Working closely with our advertising campaigns teams to make use of opportunities 
  • Using our Social Media profiles strategically to promote our content and further grow audience size and engagement
  • Being part of a fast growing team, you may be involved in areas outside of your main responsibilities, as needs and/or opportunities arise.

Job requirements

  • 2 years experience in online marketing
  • Hands-on experience managing PPC campaigns on platforms like Facebook, Twitter, Adroll, Taboola and Outbrain
  • Hands-on experience running influencer outreach campaigns
  • Strong analytical skills and experienced Excel user
  • Solid understanding of on-site and off-site SEO
  • Affinity with IT and networking/virtualization concepts
  • Copywriting experience
  • HTML/CSS knowledge
  • Experience using Adobe Photoshop/Illustrator

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