The Hilton Brand is counting down 100 days to celebrate 100-years of existence on May 31. That means a century worth of innovation, hospitality, and revolutionised thinking. 

Conrad Hilton founded the hotel chain in 1919. He bought his first property, the Mobley Hotel, in Cisco, Texas. Following this, he then opened Dallas Hilton, in Dallas, Texas, which was the first hotel to bear the Hilton name. From then on, Hilton has flourished into nearly 5,500 hotels and 14 brands spread over 106 countries, with a track record of more than three billion guests.

Hilton has always been a pioneer in the industry and was able to encourage their staff by cultivating an atmosphere of entrepreneurialism in the workspace. Some might even call it the Hilton Effect.

For example, it is a little-known fact that the Piña Colada was created by a bartender in employment of the Hilton Hotel in San Juan, Puerto Rico, back in 1954.

Hilton is synonymous with firsts. To mention a few, Hilton was the first to introduce room service, install colour televisions and air-conditioning in rooms, and was the first hotel company to appreciate what technology can do for a business and get on the internet. Up to this day, it is still a clear front-runner with regards to firsts in the industry. Hilton has most recently opened the first ever underwater villa at the Conrad Maldives.

All around the world, everyone associated with the Hilton brand will be celebrating this milestone.