Betsson Group has received licence to conduct online gaming in Sweden. The licences received are effective from January 1, 2019 and comprise the brands Betsson, NordicBet and SverigeAutomaten.

Betsson now holds licences in 12 jurisdictions and pays local betting duties. The Swedish betting duties is set at 18 per cent.

The Betsson Group has been offering gaming entertainment to Swedish customers since 1963 and has been an instrumental driver in pushing the development of the Swedish gaming market. The gaming licence enables competition on equal terms and gives Swedish customers access to the games they desire under a Swedish regulation, which on the long term is positive for customers, operators and shareholders.

“It is good that Sweden opens up the gaming market for free competition in a controlled environment. We look forward to operate on our Swedish home market as a recognised operator on equal terms,” said Pontus Lindwall, CEO Betsson AB.

With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB, listed on Nasdaq Stockholm.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.