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Customer experience becomes the new battleground in the iGaming industry

As Sigma 2018 kicks off in Malta next week, Wiraya continue to build their portfolio of Malta based operators focused on customer interactions to deliver long term loyalty from players.

“Each year the gaming community comes to Malta for Sigma, and key themes become clear. Within two years 81 per cent of companies expect to be competing largely on CX. Therefore the value of a positive player experience, and in particular how we communicate with customers is getting serious attention,” said Sam Madden, iGaming director for Wiraya.

“There’s a fundamental problem with how iGaming brands convert new players. In fact, up to 60 per cent of new registrations never make a deposit. And with growing competition and an increased focus on regulation, operators need to change they approach to customer communication.”

Mr Madden added how: “Clearly traditional methods of communication are simply no longer effective, and it’s for this reason so many operators are using Wiraya, where we use AI driven technology to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers, and ultimately increase the lifetime value of players.”

For booking a one-to-one meeting with the Wiraya team at Sigma 2018 visit http://go.wiraya.com/sigmamalta

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