Premier Capital plc, the Maltese-owned developmental licencee for McDonald’s in six European markets, flew all its team leaders to Greece for the second consecutive year to host its Communication Day.
[attach id=682691 size="medium" align="right"]Premier Capital chairman Melo Hili addressing leaders from the company’s six markets.[/attach]
This major investment event, now held twice in a row at the Westin’s Costa Navarino resort, brings together more than 400 people from Premier Capital’s markets Estonia, Latvia, Lithuania, Greece, Malta and Romania.
Attendees of the three-day event included team leaders from Operations, Supply Chain, Finance, Marketing & Public Relations, HR, Legal, IT, Development, Administration, and 280 McDonald’s restaurant managers. Jo Sempels, McDonald’s Corporation’s vice-president foundational markets Europe, was guest of honour. Costa Navarino is one of the largest luxury resorts in Greece, offering stunning sea and mountain settings for guests.
Themed ‘Together Towards Tomorrow’, Communication Day this year underscored the business benefits derived from cross-market knowledge sharing and collaboration as Premier Capital’s teams work to revolutionise the McDonald’s experience in its markets. Teams were encouraged to pursue further growth by working together to develop expertise, experience and best practice in order to build a solid business across the markets.
Premier Capital’s business continued to grow this year, increasing its year-on-year growth momentum. Comparable sales and guest counts grew at a faster rate this year and currently surpass last year’s figures by 11.1 per cent and 5.5 per cent respectively. All markets shared their plans for 2019, the main focus of which is to direct considerable investment and training into ‘Experience of the Future’, McDonald’s revolutionary service model.
It features increased innovation, including mobile applications, high functionality self-ordering kiosks, table service with infra-red customer location technology, and McDelivery. Customers already enjoy all of Experience of the Future’s features in Estonia, Latvia and Lithuania, while other markets are seeing their rapid introduction month on month. Customer growth and retention and enhanced service levels will continue to be key priorities for each market with wider variety, premium products and in-store modernisation.