Women denotes not one, but many – a group of individuals, each with their own distinct voice, their own unique self. Calvin Klein draws inspiration from the multifaceted identity of femininity today – from the empowered reality of modern women and their myriad interpretations – to invent a new scent, the first fragrance ever created by Raf Simons, chief creative officer of Calvin Klein: Calvin Klein Women.

Fusing strength with fragility, freshness with sensuality, the light pink-hued fragrance builds around three core ingredients – delicate orange flower petals, fresh eucalyptus acorns and a rich Alaskan cedarwood, combined with black pepper and lemon sfuma, a bouquet of magnolia grandiflora and jasmine absolute, and the seductive strength of olibanum essential oil and Ambrox Super.

The message of Calvin Klein Women speaks to many. It speaks to women universally, a scent evocative of the multiple identities they present. Women have more than one persona within them, with the inherent freedom to reinvent themselves as and when they see fit. They are both one, and all – an individual who becomes part of a group.

The legacy of creativity at the house of Calvin Klein is to not only reflect culture, but to help define it. Calvin Klein Women reflects a dynamic and multifaceted femininity which mirrors the creative spirit of Simons and a new era at Calvin Klein.

Developed with an all-female cast, the Calvin Klein Women campaign champions iconic women of past generations and celebrates heroines of contemporary culture.

Lupita Nyong’o and (top) Saoirse Ronan.

“In approaching the campaign for Calvin Klein Women I was curious to see if it was possible to create a different kind of image: an image that was both confident and empathetic, where the female subjects could articulate and project their own identities,” said Anne Collier.

Created in partnership by Lloyd & Co. and artist Anne Collier, whose distinct and immediately recognisable photographic artwork also features on both the packaging and the radical flacon design, the Calvin Klein Women campaign stars two women helping to shape a profound new Hollywood landscape: Lupita Nyong’o and Saoirse Ronan.

Award-winning actors and voices of their generation, both women are universally recognised for their unique talent, creativity, intelligence and strength of character. They are aspirational figures and inspirations to women around the world. Both Nyong’o and Ronan feature in the campaign in a pair of striking and direct portraits by Collier, simultaneously challenging and inviting the observer into the Calvin Klein universe.

In turn, these inspiring women have chosen figures from the past who have inspired them – icons of femininity that have shaped their identities, as creatives, and as women. In reflection of Collier’s oeuvre, which creates arresting juxtapositions that explore the interrelationships and implied narratives between images, the campaign presents a triptych image of these actors juxtaposed with iconic female figures chosen by Nyong’o and Ronan themselves as women who have inspired and influenced them.

The brand is distributed by V. J. Salomone Marketing. For more information, call 8007 2387.

(Content provided by SV Beauty)