The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad channels and interaction points meet increasing customer demands when it comes to individualised services and products, cross- functional teamwork and a consistent customer experience in every single customer interaction.

The European Marketing Confederation (EMC) is the largest marketing membership organisation across Europe, representing marketing, sales and communication associations across Europe, and beyond – with more than 1,500,000 marketing professionals across Europe. It works with marketing member associations across Europe, to share best practice in marketing, sales and communication, monitoring the latest developments in the profession, help to further expand knowledge and helping marketers to expand their networks.

“The journey has just begun, European marketeers are confronted with a backload of topics, while many of them in parallel are stretched with existing budgets and reduced headcounts,” Uwe Taennler, EMC president, said

In this vein, EMC supports national marketing associations such as NIMA (Netherlands), CIM (UK), SwissMarketing (Switzerland), MIM (Malta), HSE Moscow (Russia), LiMA (Lithuania) or DMV (German Marketing Association) on topics such as certification of professional marketing education, providing first-hand insights into latest market trends based upon pan-European studies and the professional membership management for the last quarter of the century.

With regard to training and certification for a systematic competence development, the European Marketing Confederation Qualification and Certification Framework (EMCQ) gives marketers the opportunity to achieve accredited qualifications that are recognised throughout Europe.

“As the challenges in marketing and customer experience management are universal, EMC helps us to provide latest insights and experience exchange across many different European countries – helping our members to stay updated with regard to concepts across the expanding online and offline world,” Reuben Buttigieg, president of the Malta Institute of Management, a member within EMC, said.

Topic areas include marketing automation, the marketing organisation of the future, innovative use cases in marketing leveraging blockchain or artificial intelligence or the battle for customer data and platform businesses.