Juventus looks towards crypto with plans for an official fan token

Italian football club pens partnership deal

Italian football giants Juventus have taken a leap into the cryptocurrency space with plans to launch an official fan token.

The Juventus Official Fan Token is being developed by blockchain company and should be available for purchase through a Fan Token Offering planned for early next year.

The tradeable tokens will allow Juventus to directly poll its fans, with token holders granted voting rights for club-specific ballots. The concept is a digital evolution of the membership models which underpin football clubs such as FC Barcelona.

Juventus is the second top-tier European football team to sign a partnership deal with, following Paris Saint Germain.

“Together with we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club,” said Juventus head of global partnerships and corporate revnues Giorgio Ricci. CEO Alexandre Dreyfus said he was delighted to partner up with one of the biggest football clubs in the world.

“Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years,” he said.

The Juventus Official Fan Token will be a side chain of the ERC20 chiliZ token running on the Ethereum blockchain.

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