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Shaking up your wardrobe

Heidi Klum and Lidl fashion collection brings colour to life

On September 17, Lidl and Heidi Klum will be launching the fifth ‘Esmara by Heidi Klum’ collection #Letsshakeitup. The range presents the coolest autumn shades with over 20 indispensable items in different hues of pink, red and burgundy, available at a convenient price in line with the chain’s usual offering. The new fashionable collection gives a new look to your wardrobe with endless combination possibilities.

The fifth collection, which comes as a result of collaboration between Lidl and Klum, is rather casual but at the same time flamboyant. It includes various outfits inspired by classic-style guides, which thanks to bright and intense colours bring energy and liveliness to daily routine. The new range includes over 20 garments made up of clothes and accessories which offer a modern and versatile look, suitable for any style at a convenient price.  

“I love trench coats, turtleneck sweaters and jeggings,” says Klum. “In my new collection, especially thought of for Lidl, minimal garments light up the trendiest shades of red and become the must-haves of the season.”

From shocking pink to sophisticated burgundy, the new #Letsshakeitup limited edition gives your everyday outfit a red signature. From burgundy jeans to oversize fuchsia cardigans to carmine trench coats, the bright highlights are perfect to give your wardrobe a twist. The range balances blouse and sweater looks with timeless black colours and delicate beige tones.

“Our collection includes garments that have always been women’s favourites. The more neutral shades are combined with a spirited style to create a classic chic outfit. This gives clients the possibility to rekindle their creativity together with a unique style to wear at the office, at school and throughout the small everyday moments,” says Lidl.

The collection will be available in all Lidl outlets during Lidl Fashion Week from September 17. In addition to the clothes, the collection incorporates glamorous accessories such as patterned scarves. The limited edition will be available in all Lidl stores across Europe and the US – in over 10,500 outlets.

(Content provided by Lidl Malta)

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