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Proctor & Gamble tries to trademark LOL, WTF and other internet acronyms

Consumer product behemoth wants to target millenials

One of the world’s biggest firms has filed legal paperwork in an attempt to patent internet acronyms such as LOL, FML and WTF.

Proctor & Gamble wants to use the various acronyms to market their cleaning and air-freshening products to millenials, Bloomberg reported.

The popular acronyms have been part of internet language for well over a decade and the company is likely to face an uphill battle to convince the US patent and trademark office that it should be granted commercial exclusivity over them.

In the past year, Proctor & Gamble has acquired a number of niche skincare companies, in an attempt to capture their younger customer base.

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