Anchovy organised its second Instagram workshop, which provided an extensive overview of Instagram as a complete marketing powerhouse, and how it brings benefits to businesses and helps them achieve their goals and engage with their followers.

The two-hour educational and motivational programme addressed four topics to 75 guests: targeted content, digital traffic, lead generation and lead conversion. It took place in a relaxed environment, while knowledge-driven individuals sipped on their mimosas as they learnt how to take their business to the next level through the social media platform.

The Anchovy team provided a forum for dialogue between businesses and digital experts, in order to create awareness and motivate the guests to consider Instagram in their digital marketing strategy.

Digital marketing has become an area of focus for most businesses. But as the digital opportunities grow, so do the challenges. One cannot underestimate the profound effect that Instagram can have on business performance.

Anchovy has been successfully assisting its clients to grasp these opportunities since 2013.