Burger King were forced to issue an apology after offering a lifetime supply of Whoppers to Russian women who get pregnant by World Cup players, the Daily Mail reported on Thursday.
WATCH my report on the Burger King World Cup ad promising almost $50,000 and Whoppers if a woman gets impregnated by a World Cup player. #WorldCup #WATCH pic.twitter.com/l7vdRQbfar
— Brett Forrest (@BrettForrest89) June 20, 2018
The fast food chain promised a reward to women who get 'the best football genes' and 'ensure the success of the Russian team for generations to come.'
It offered women impregnated by players 3 million Russian roubles (£35,745) and a lifetime supply of Whoppers.
But critics assailed the offer, announced on Russian social network VK on Tuesday, as sexist and demeaning, the Daily Mail said.
The announcement was removed later in the day from Burger King's social media accounts, but is still circulating among Russian social network users.