CareMalta, which is celebrating its 25th anniversary this year, has launched an ambitious service excellence training programme for its employees called I Care. Developed together with the company’s training partners, Think Talent, I Care aims to take the quality of service offered by the company to the next level.

A one-hour lavish event hosted by actor and presenter Malcolm Galea was repeated three times in one day to reach over 1,000 employers. The launch included special messages by former international footballer Carmel Busuttil, TV personality Claire Agius and the President of Malta, Marie-Louise Coleiro Preca who spoke about ‘professionalism’, ‘engagement’ and ‘compassion’ respectively – the three pillars of the I Care programme.

The event started off with a video clip featuring eight residents who are currently residing in a CareMalta home to highlight the point that the resident must be the focus of the service that is provided by those who work with the company.

A live chat with a number ‘influencers’, who will be entrusted with promoting he values of I Care at their place of work, was also included. Ninety influencers have already been identified and trained by Think Talent.

Senior services manager Paul Pace spoke about the background of this programme as well as about the principles on which it is based.

In her message on this occasion, CareMalta’s CEO Natalie Briffa Farrugia pointed out that I Care is not a set of instructions, policies or precedures.

“We want I Care to become our common language. The language with which each one of us speaks whatever one’s job and irrispective of the circumstances and situations one finds oneself in.”

She also stated that I Care was built on their 25-year-long experience as leaders in the business of care for the elderly but it is not meant as some kind of memento of the past but it must be a key to the future. “We want to make ourselves future-proof in a changing world with a changing set of values,” she continued.

At the end of the event, which also included live music by ‘The Residents’, each participant was asked to leave his or her fingerprint on a large white board as a symbol of commitment to the principles of I Care.