LinkedIn’s global content marketing leader, Jason Miller will be addressing the first B2B conference and expo which will be held on June 1 at the MFCC, Ta’ Qali.

Miller will be teaming up with other high profile speakers including Clive Woodward, the World Cup winning head coach who led England’s rugby players to World Cup glory, Chris Moss, Virgin Atlantic’s former marketing director and founder of the Orange brand and Sahar Hashemi, an entrepreneur and speaker on innovation and entrepreneurial mindset in corporations.

Miller will provide a foundational understanding of the primary concepts and practices used in this dynamic and evolving field. Attendees will leave with an understanding of how to research, execute, test and measure successful digital marketing strategies across search, social media, blogging, mobile, e-mail and native advertising channels.

Miller will also show how advances in digital marketing allow businesses with a modest advertising budget to begin advertising online to gain a competitive edge. Furthermore businesses of all sizes can now target customers with laser precision and measure the return on their advertising much more accurately and effectively than ever before.

Miller is the global content marketing leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.

Spread over one action-packed day, the B2B Conference & Expo will bring together local and international expert speakers who will share insights and interact with the audience. Entrepreneurs will also have the opportunity to network and share experiences with fellow business leaders during the event expo which will see over 100 different exhibitors and 1,000 delegates.

Registrations for the event are open at www.b2bexpomalta.com and entrance to the conference is free of charge.