It's been a glaringly obvious omission to New Zealanders for years and now the rest of the world is taking notice.

A new tourism campaign is aiming to crack the mystery of whether the country, which is home to around 4.8 million people, is deliberately being left off some world maps.

The video enlists the help of Flight of the Conchords comedian Rhys Darby and even the country's Prime Minister Jacinda Ardern.

For those wondering New Zealand is located in the south west Pacific ocean between Australia and Antarctica.

For a country that's bigger than the United Kingdom, it's maybe strange to see high profile global businesses - including IKEA and Starbucks - wipe New Zealand from their maps.

A Reddit thread dedicated to recording such incidents has over 40-thousand subscribers.

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