Facebook is building a new privacy control called "clear history" to allow users to delete browsing history, CEO Mark Zuckerberg said.
He compared the new tool to the option of clearing cookies in a browser, which he said can make parts of the user experience worse as users may have to reconfigure things.
Facebook said it will take a few months to build the update, adding the company will work with privacy advocates, academics, policymakers and regulators to get their input on the new approach.
Tech companies are under intense scrutiny about how they protect customer data after Facebook was embroiled in a huge scandal where millions of users' data were improperly accessed by a political consultancy.