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Sigma updates

AXL Affiliates Acquires NewFreeSpinsCasino.com

AXL Affiliates, the EU-based leading iGaming company, continues to thrive with its recent acquisition of NewFreeSpinsCasino.com. Established in 2006, AXL hosts a vast network of iGaming affiliate sites and has gradually built up its offer in the sports betting and casino affiliate sector by carrying out major acquisitions. NewFreeSpinsCasino.com is this year’s second big acquisition after the addition of mVideoslots to its business portfolio earlier this month.

GiG Lands agreement with Gaming Realms

Gaming Innovation Group (GiG) has announced the integration of popular mobile real money and social games by Gaming Realms into GiG’s full-service platform for proprietary and White Label iGaming products. GiG has acquired non-exclusive, worldwide, rights to deploy Slingo Originals content, after a three-year licensing deal and revenue share agreement.

Finnplay integrates Red Rake game content

The Finnish-based open gaming platform provider, Finnplay, has announced the completion of the integration of Spanish based Red Rake Gaming’s slots portfolio to its Billfold platform. The agreement allows Finnplay access to more than 40 slots and video bingo titles that include Eastern Goddesses, Ryan O’Bryan, Super 10 Stars and their most recent game, the video slot The Asp of Cleopatra.

Better Collective acquires Homeland

The leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips has secured its position on its home turf, by acquiring all the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten.com brand. Founded in 2006, Xperten Ltd, and later Xpert Ltd, have built up a portfolio with prominent Danish brands, including SpilXperten.com, which has developed a loyal user base since it began more than 10 years ago.

Robert Andersson named new CEO of Nordic Leisure

Robert Andersson is set to replace Peter Åström as CEO of Nordic Leisure. Aström will likely stay on in an advisory position for business development. Robert Andersson will also take over the role of CEO of the Lifland Gaming Group subsidiary. The role will give him direct operational responsibility for the Group’s business area Net Games.

Swedish government approves new gambling regulation

In a press release published by the Swedish government, it is now confirmed that the new Swedish gaming regulation will be sent to Parliament for a vote in May this year. The new market following the reform will be divided into one competitive sphere for online gaming and betting, one sphere reserved for public purposes and fundraising for civil society organisations, and one sphere for the state monopoly which includes land-based casinos and slot machines.

NetEnt strikes agreement with Hard Rock Hotel and Casino Atlantic City

The leading provider of digital casino solutions, NetEnt, has recently signed a customer agreement with gaming operator Hard Rock Hotel and Casino Atlantic City for the regulated online casino market in New Jersey, US. NetEnt Americas LLC continues to secure its presence in the regulated online casino market in New Jersey and has signed a customer agreement with Hard Rock Hotel and Casino Atlantic City, for the distribution of online games.

Pragmatic Play releases new game Fairytale Fortune

Pragmatic Play has released its latest game, Fairytale Fortune. The folklore inspired three by five video slot welcomes players to a fantastical world of towering castles and immersive gameplay in its latest release. The multi-award-winning slot developer has packed the game with colour, featuring a prince and princess alongside mythical beasts with wilds stacked on all reels.

Play’n GO releases toothsome new slot: Baker’s Treat

Play’n GO, the omni-channel slots specialist, will attract players with its scrumptious new slot, Baker’s Treat. The five reel, two-way-pay slot entails each table runner challenging players to land the right stack of high-paying sweet treats on it. Players will then earn a token in the process, and once three have been collected, one of the five Flour Power Spin features will be triggered.

Japanese company OKEx to begin operating IN Malta

Japan-based OKEx Technology Company Limited plans to expand its operations in Malta, the government said in a statement. This was announced by the company following numerous meetings with the government. OKEx manifested its confidence that Malta will serve as a base for the expansion of the company, the statement said.

SiGMA speaks with Haris Cejvan

Haris Cejvan, CMO at Novitana Ltd. spoke with SiGMA about the relaunch of casivo.co.uk:

“The purpose with Casivo.co.uk has always been to guide players to casinos of their choice. The new design’s main goal is to better serve visitors using mobile devices. In practice, this is done by keeping relevant information easy to access and ensuring faster loading times for mobile while also having a more appealing interface and design.”

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