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A/X Armani Exchange celebrates new Sliema store

Space evokes industrial interior of young and dynamic New York

Daniel Azzopardi, Caroline Paris and Victoria Rotchenkova

Daniel Azzopardi, Caroline Paris and Victoria Rotchenkova

A/X Armani Exchange celebrated the opening of the Armani Exchange store at The Point, Sliema with an exclusive event.

The 125 square metre store – previously under the Armani Jeans label as a consequence of the reorganisation of the brand portfolio of the Armani Group announced in 2017 – features the new concept for the relaunch of the A/X brand.

Raw steel, aged wood, industrial planks and concrete walls create a space that makes a strong material and sensorial impact and evoke the industrial interior of a young and dynamic New York.

The event marks a fundamental step in the re-launch of A/X, which continues its expansion plan having been wholly reacquired by the Armani Group in 2014, part of its strategy to reorganise its brand portfolio. This repositioning allows the brand to re-establish itself as the ambassador of the new Italian streetwear.

A/X Armani Exchange is also available at Bay Street Shopping Complex, St Julian’s featuring menswear, womenswear and childrenswear collections.

(Content provided by Trilogy Ltd)

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Joseph Borg, Grazielle Camilleri and Carina Camilleri.Joseph Borg, Grazielle Camilleri and Carina Camilleri.

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