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Parfois celebrates first birthday at The Point

Parfois has celebrated its first birthday at The Point. The brand’s minimalistic approach was elaborated for the celebration with a red carpet, mocktails with cute messages and live music. For the passers-by,  the main attraction was the post-it initiative, where people were invited to take a post-it from their window to get their free gift.

Customers enjoyed shopping in a fun atmosphere, where they could browse the latest collection and enjoy a drink while listening to a live deejay and saxophonist.

This summer, Parfois is bringing out a concept collection, which seeks to show that simple and minimal designs can become desirable clothing items.

The Crafted Blend collection is about appreciating and valuing handmade items, in a perfect balance between hand-crafted items and sophistication. Inspiration for these pieces comes from the four corners of the world, with complex designs that are easy to incorporate in everyday outfits.

Summer shades have not been forgotten

In Crafted Blend, unexpected proportions bring the most basic items to life, like shoppers or shoulder bags for everyday use. Pure white has evolved into this season’s must-have shade for accessories – ivory – a style that is more versatile and easy to wear.

This season’s earthy, goldy-neutral shades evoke desert-like heat. These colours are blended with ivory and combined with plenty of textured materials and details on purses. Suede, textured and braided fabrics are the theme in items that pair together the elegance and free-spirit of ethnic details like fringes. But summer shades have not been forgotten: yellow and terracotta inject life into purses, with modern touches that contrast with vintage-inspired shapes.

The collection includes oversized earrings and necklaces which will transform the most basic outfits. This mix of colours complements the rest of the collection, with some hints of bright, summery colours, like shades of oranges and greens. These items show the ethnic, hand-crafted influence of Crafted Blend, which never loses sight of its modern, slightly minimal personality.

Shoes and scarves complete the collection, with a colour palette of neutral, easy-to-wear shades. Shoes are also embracing this collection’s handmade style, in a unique combination of wood and suede.

Crafted Blend promises to define the season, with handmade textures and concepts transformed into items that will make up this summer’s styles and outfits.

Parfois is represented in Malta by Arkadia Marketing Ltd. which is a fully owned subsidiary of The Mizzi Organisation. Parfois stores are situated in Republic Street, Valletta, Arkadia Commercial Centre in Gozo and at The Point, Sliema.

(Content provided by Parfois)

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