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Hollywood to home

Panasonic’s high-end 4K pro HDR televisions are designed to deliver picture quality accurate to the filmmaker’s original version. They combine Panasonic’s cutting-edge Studio Colour HCX processor with professional quality colour management technology and wide colour range displays to capture every nuance of the original film.

4K UHD TVs can deliver four times as much resolution as full HD TVs, letting you enjoy pictures with far more detail, texture, depth and colour definition. Many describe the 4K effect as more like looking through a window than watching the screen. The arrival of 4K alongside High Dynamic Range (HDR) technology means Panasonic can get closer than ever before to its guiding principle of recreating TV pictures that look true to the vision of the film-maker – especially when you add Panasonic’s 4K Pro and OLED technology and to the equation.

This combines a new professional-grade Studio Colour HCX processing engine – which improves colour, contrast and brightness lighting control to a level that approaches professional studio monitors – with tuning straight from Hollywood and new custom-made Wide Colour Spectrum panels to deliver pictures that really do look exactly as their creators intended them to look.

High Dynamic Range (HDR) content on HDR enabled televisions deliver images much closer to the way your eyes actually see the real world. Deep blacks are combined with very bright highlights to produce a level of reality not previously possible on a television – unless it’s one of Panasonic’s premium HDR screen with their industry leading brightness.

Award winning cinematographer Vanja Cernjul, who helped bring the Netflix original series Marco Polo and Orange Is The New Black to life on screen for millions of viewers worldwide, has worked with Panasonic to shoot and direct a cinematic short film exploring the way Panasonic 4K Ultra HD Premium TVs faithfully reproduce the director’s vision.

“When I first started using the power of HDR, the first thing that amazed me was how much detail I could see. In a single scene, I could now retain highlights in a fire and detail in the shadows. The control is simply stunning.”

Master HDR OLED delivers professional picture performance. The EZ1002’s OLED panel is dubbed “Master” as it is able to produce deep silky blacks and we are able to control them with more granularity than ever before. Working with Hollywood colourists at Deluxe, Panasonic has tuned them to reach their full potential. The EZ 1002 is used by filmmakers themselves, who appreciate the ability to add their own 3D Look-Up Tables to ensure that what they see in Hollywood is identical to what you can see in London.

Panasonic are officially represented in Malta by Digital Planet Limited, which is now part of the Scan group of companies. You can see the full range of Panasonic Televisions at the Scan showroom in Birkirkara or visit www.scanmalta.com for more information.

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