Sometimes a simple gesture can be a reminder of how great it feels to do good. And to prove it, on Good Samaritan Day, the Burger King brand set the stage with a deceivingly distressed car on the side of the road documenting real responses in a short film titled, The Good Samaritan Whopper Sandwich.

In a social stunt designed to shine light on the good of humanity, the Burger King brand placed a smoking, flaming car on a stretch of road in Vasquez Canyon, California as a crew member stood roadside flagging down passers-by. Those who stopped to lend a hand were greeted with a surprise – The King, known for flame-grilling since 1954 – grilling Whopper sandwiches on the hood of his custom ride.

The film showcases the genuine outpour of concern from those who pulled over to lend a hand, quickly turning to relief as they realised the flames were from a grill, and not an engine fire.

These good samaritans were prepared to help in any way possible – from running up with fire extinguishers to attempting to douse the flames with a handful of sand.

The Good Samaritan Whopper Sandwich stunt can be viewed at www.facebook.com/bkmalta.

The Burger King brand is operated in Malta by Food Chain Limited, a member of the Farsons Group.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.